There’s a lot of noise right now about how artificial intelligence is transforming marketing. And while AI is indeed changing how we work, here's a truth that gets less attention: the fundamental framework of marketing hasn't really changed that much.

If you've recently searched Google for something like "best budget travel camera reddit" or "quietest dishwashers reddit," you're not alone. I use this tactic a lot myself when looking for advice or products for work related issues. I want an answer from other people like me who are in the trenches of what I do and have a real-life opinion. 

One of the most common things I hear from clients when we start working together at Xeno Media is: “Sorry, we’re kind of a mess.” They say it apologetically, often asking if other companies struggle with the same issues. The answer is always yes! In fact, the majority of our clients feel like they’re constantly working to get their systems—marketing, sales, production, and accounting—to function smoothly together. The truth is, feeling disorganized isn’t a sign of failure; it’s a natural part of running and growing a business.