Content development creates the things your web traffic comes to see.
Web content can be anything from blog posts to infographics to videos. However, an effective content development strategy is much more than just writing or just SEO.
Good content can only get you so far – without the right strategy, or with the wrong promotion methods, no one is going to see the webpage you spent weeks developing. At Xeno Media, we provide a turn-key content development solution focused on content designed to increase search traffic.
The first step in content development is always to collect as much information as possible. When we’re working with companies, we compile information on target demographics, key competitors, past site performance, site goals, and more.
Once we’ve gathered as much information as possible, it’s time to break it down into actionable information.
One of the most useful pieces of information to look at is competitor performance. We look at what pages on a competitor’s site drive the most organic traffic. We’ll look at the backlink profile, length, and quality of those pages and determine if we can outrank the competition.
During the strategize phase of content marketing, we build out the content strategy and editorial calendar.
We meet with you to understand your goals, your audience, and your business.
That way, our content development strategy is focused on what's important and effective for your needs.
We sketch out and share key pages in simple wireframe layouts, which are fleshed out into mockups and semi-interactive prototypes.
You are always able to leave feedback and see the strategy behind our choices.
Our developers build your website to match the mockups and prototypes from design. We do extensive testing to make sure the user experience, code, SEO, and site performance are at their best.
Once everything passes muster, it's time for launch!
We are a top digital agency in Chicago
We're recognized by Clutch and The Manifest for being one of the top digital agencies in Chicago. Our clients have frequently mentioned the close relationship and strategic support we provide in their reviews of our agency.
Need help marketing your business online?
We can expand your marketing capabilities with our digital skills and experience. Even if you already have a marketing team in place, we're able to augment and supplement their efforts.
Fill out this form to get started!