Tim Hanft

Tim Hanft

Web Consultant

Tim Hanft

Tim Hanft received his B.A. in English from Michigan State University. He is an accomplished consultant with experience in e-commerce, website design, usability and SEO. Timʼs diverse background includes developing a multi-million dollar online store, launching an award winning blog and performing high-level consulting on a range of B2B/B2C web projects. With strong cross-functional leadership and communication skills, Tim ensures that client requirements are delivered to exact specifications and brand standards on every web project.

When he’s not talking shop, Tim enjoys spending time with his family and pretending to know how to fix things around the house.

Tim’s Perspective

Real-time search

The web is constantly being updated with new information. Search engines like Google, Yahoo, etc. index this info into an archive and then search that archive to bring you results. But what about the content that doesn’t get indexed in time? Real-time search is addressing this issue.
Search start-ups such as Collecta, Scoopler,

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Quick and dirty usability testing

I just came across a really cool (free) online usability test called fivesecondtest.
You can do a few things on the site: 1) upload an image to test or 2) participate in tests.
I participated in a handful of tests and they are pretty addictive. You’re shown an image for 5 seconds and then must write

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Mobile App Checkouts

I just read an interesting Ad Age article on Mobile Marketing and App Strategy that discusses 12 lessons marketers and big brands have learned from their early involvement in creating and marketing mobile apps. Among the lessons discussed was “Make it easy for consumers to pay”.
That got me thinking – how far

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So, why should I choose you?

When evaluating a client website, I’ll first look at how well that organization’s unique value proposition (UVP) is conveyed. A good UVP quickly answers the following question: “If I am your ideal audience, why should I choose to do business with you and not someone else?”
Quite often I find that most

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