Mobile App Checkouts
I just read an interesting Ad Age article on Mobile Marketing and App Strategy that discusses 12 lessons marketers and big brands have learned from their early involvement in creating and marketing mobile apps. Among the lessons discussed was “Make it easy for consumers to pay”.
That got me thinking – how far off are we from seeing an influx of 3rd party mobile app checkouts that organizations can utilize on their own websites?
While iTunes, Verizon and a few others have a proven infrastructure for accepting app payments, there’s an incredible amount of value to keeping a current customer on your website and allowing them to checkout with their mobile app purchase right there.
How long until we see a Google or PayPal mobile checkout to pop-up?
