Marketing and SEO
As an Internet marketing strategy, search engine optimization (SEO) considers how search engines work and what people search for. At a high level, SEO can generally be broken into:
1) Keyword strategy: incorporating business-critical search terms onto the most important pages of your website.
2) Information Architecture and Technical Implementation: modifications to parts of your website to make it easier for search engines to both crawl and index your content.
3) Link Authority: building website authority through trust, thus increasing the number and quality of links pointing to your site.
In addition to SEO, Xeno Media provides consulting on search engine marketing (SEM), including:
- Paid Placement
- Banner Ads
- Viral Marketing
- Community Marketing
- Newsletter Marketing
