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Consumers are feeling overwhelmed by juggling numerous services. A Deloitte survey from early 2025 reports that half of U.S. households have no money left after essentials and won’t increase streaming spend—many explicitly cited subscription fatigue.

There’s a lot of noise right now about how artificial intelligence is transforming marketing. And while AI is indeed changing how we work, here's a truth that gets less attention: the fundamental framework of marketing hasn't really changed that much.

If you've recently searched Google for something like "best budget travel camera reddit" or "quietest dishwashers reddit," you're not alone. I use this tactic a lot myself when looking for advice or products for work related issues. I want an answer from other people like me who are in the trenches of what I do and have a real-life opinion. 

One of the most common things I hear from clients when we start working together at Xeno Media is: “Sorry, we’re kind of a mess.” They say it apologetically, often asking if other companies struggle with the same issues. The answer is always yes! In fact, the majority of our clients feel like they’re constantly working to get their systems—marketing, sales, production, and accounting—to function smoothly together. The truth is, feeling disorganized isn’t a sign of failure; it’s a natural part of running and growing a business.

Does using influencer marketing even work anymore?

As a marketing agency we get that question a lot these days…

As a marketing professional, I’ve spent years helping businesses promote their services and products. Now, as the President of Xeno Media, I’m proud of the work we do—crafting campaigns that resonate, build connections and help businesses thrive. Yet, as a person and a parent, I often find myself reflecting on the role marketing plays in consumerism—and the delicate balance between promoting products and encouraging overconsumption.

Welcome back, fellow marketers, to the second installment of our blog series on harnessing the power of AI in marketing. In this edition, we’re diving deep into the realm of writing and exploring how AI can revolutionize the way your marketing team creates content.

AI is revolutionizing the marketing landscape by enabling businesses to harness the power of data and automation to create more personalized and effective campaigns

The Department of Energy’s Energy Frontiers Research Centers (EFRCs) is a research program of the U.S. Department of Energy that brings together creative, multidisciplinary, and multi-institutional teams of scientific researchers to address the toughest challenges at the forefront of fundamental energy science research.

Many of our clients are getting ominous messages through Facebook Messenger stating that their pages will be either deleted or disabled, or that they have violated a Facebook policy. These are phishing scams and should be ignored.

Interactions is a global collaboration of top communicators at particle physics labs around the world. Since 2017, Dark Matter Day has been a collaboration-wide project with labs, universities, and other physics groups hosting and managing live and virtual events. Celebrated on or around October 31st each year, Dark Matter Day was initially given a spooky vibe. Now that we’re six years into this successful annual endeavor, it was time to review the brand, graphics, and messaging in order to keep things fresh and moving forward.

When it comes to building a website or web application, you want one that’s eye-catching, user-friendly, and helps you sell your product or service to your target audience effectively. Countless websites use Drupal as their content management system (CMS) to create and manage both the back end and front end of their website. Drupal gives the website developer the ability to create the right dynamic look while providing a high-quality experience for website visitors. Headless Drupal lets you have all the back-end power of Drupal with a perfectly customized front end experience.